COE Sports Management and Technology

Vision

To create a globally recognized hub for sports innovation, management, technology, and entrepreneurship that connects education with industry, drives research and product development, and nurtures leaders for the multi-billion-dollar global sports economy — leveraging Meerut’s unique position as an international centre for sports goods manufacturing.

Mission

The Centre of Excellence aims to bridge academia, industry, and innovation by equipping students, professionals, and entrepreneurs with advanced skills in sports business, technology, analytics, product design, and management, while catalyzing India’s leadership in the global sports ecosystem.

Core Objectives of Krishna’s CoE for Sports Management & Technology

1. Industry Integration & Collaboration

• Build strong partnerships with Meerut’s sports goods manufacturers, startups, and international sports brands.
• Develop live projects, internships, apprenticeships, and consultancy opportunities for students.

2. Curriculum & Capacity Building

• Design AICTE/UGC-aligned programs: BBA/MBA in Sports Management, B.Tech in Sports Technology, PG Diplomas, and certificate courses.
• Offer specialized modules on sports marketing, event management, biomechanics, product innovation, performance analytics, and global sports law.

3. Research, Innovation & Product Development

• Establish R&D labs and innovation hubs focused on sports equipment design, smart wearables, performance tracking devices, and eco-friendly materials.
• Collaborate with industry on product testing, quality certification, and patentable innovations.

4. Entrepreneurship & Startup Ecosystem

• Incubate startups in sports manufacturing, e-commerce, sports tech, and performance analytics.
• Provide mentorship, seed funding support, and access to global networks.

5. Sports Business & Policy Advisory

• Offer consultancy and policy input to sports federations, leagues, and government agencies.
• Conduct market research, data analytics, and white papers on sports industry trends.

6. Events, Exposure & Global Linkages

• Host national and international conferences, expos, sports tech hackathons, and industry conclaves.
• Sign MoUs with global universities, clubs, federations, and sports organizations for exchange programs and dual certifications.

7. Skill Development for Workforce

• Run short-term skilling programs for technicians, production managers, coaches, and retail professionals.
• Train youth and women in sports entrepreneurship and digital commerce.

Special Focus: Leveraging Meerut’s Sports Ecosystem

Meerut is home to over 1,500 sports goods units, exporting to 100+ countries and contributing significantly to India’s ₹10,000+ crore sports industry. The CoE will act as a bridge between this robust local ecosystem and global opportunities by:

• Creating industry-ready talent tailored to local and international needs.
• Helping MSMEs adopt Industry 4.0, IoT, AI, and digital commerce tools.
• Providing testing, certification, and R&D services for product innovation and export growth.
• Attracting global buyers, investors, and federations through conferences and expos.

Governance Structure

• Patron: Chairman, Krishna Group of Institutions
• Director (CoE – Sports): Eminent sports industry expert / academic leader
• Advisory Council: Industry leaders, federation members, government officials, and global experts
• Research & Innovation Board: Faculty, scientists, and technology partners
• Industry-Academia Task Force: Representatives from local manufacturers and trade bodies

Core Functional Areas

Expected Outcomes

• 1000+ industry-ready graduates in sports business and technology annually
• 50+ new sports product prototypes and patents in 5 years
• 100+ startups incubated in the sports sector
• Global recognition as a leading sports innovation hub in Asia
• Strong MSME-academic partnerships enhancing exports and competitiveness

Conclusion

The Krishna CoE for Sports Management & Technology will not only empower students with 21st-century skills but also act as a national catalyst for innovation, industry transformation, and global leadership — positioning Meerut and India at the heart of the $600+ billion global sports economy.